The owners of TV 3 Ireland, Virgin Media Ireland have announced the future re-brand of the station. The group’s managing director, Pat Kiely, announced the rebrand as they launched their new schedule in Dublin today. The station is expected to be known as Virgin Media Television.
Virgin Media acquired TV 3 in 2015 for 80 million euro.
The exact date of the rebrand for TV 3 has not been confirmed, but it is expected in or after Spring this year. As part of the rebrand, it’s expected TV3’s sister channels 3e (previously Channel 6) and Be3 (previously UTV Ireland) will also be rebranded.
2018 Line up
Virgin Media has announced an ambitious new program line up for 2018, including rights to broadcast England’s soccer qualifiers for the 2018 FIFA World Cup.
The new spring line-up will see the launch of Ireland’s Got Talent – presented by Lucy Kennedy with judges Louis Walsh, Michelle Visage, Jason Byrne and Denise Van Outen.
Other shows include the return of Red Rock, The Restaurant, with The Tonight Show increased to four nights a week.
Director of Programming, Bill Malone, said:
“2017 was a year of records and firsts for TV3 Group as we delivered our best ever share of viewing. Now we aim to build on this great momentum with our most ambitious Spring schedule. 2018 promises to be a landmark year of big events and quality Irish content on TV3. They don’t come much bigger than rugby’s greatest championship, the NatWest 6 Nations and the world’s biggest entertainment format, Ireland’s Got Talent. It will also be a year which will see us distribute our content in new and exciting ways as part of Ireland’s No. 1 connected entertainment business, Virgin Media.” via TV3